Sis, we know you must follow a lot of vegan influencers on Instagram, so we’re also guessing that you know of Pinky Cole and Slutty Vegan @sluttyveganatl – the restaurant brand that just scored a major deal with Shake Shack to offer limited-edition vegan burgers.
Yes! Sound the bells!
Pinky Cole’s in-demand plant-based Slutty Vegan restaurants will now have an offering in Shake Shack, and we are here for it.
It will be called the SluttyShack, a Shake Shack veggie patty topped with Pinky’s secret Slut Dust, lemon ginger kale, caramelized onions, vegan ranch and vegan mayo on Slutty Vegan’s signature toasted Hawaiian bun. Yummy!
The burger is 100 percent vegan and debuted at Shake Shack Old Fourth Ward in Atlanta this past Thursday.
“I don’t know about you, but every time I go to Shake Shack, I am cornered into getting the closest to vegan item, their ‘Shroom Burger which is always swimming in too salty muenster and cheddar cheeses, so I for one am happy that there is another vegan offering.” – Founder Mell
About Slutty Vegan ATL
The Slutty Vegan is a plant-based burger joint in Atlanta’s West End, a predominantly African American neighborhood, opened to immediate acclaim in the summer of 2018. The restaurant instantly became a national phenomenon and celebrity hotspot,
Pinky told Forbes Magazine in 2012 – “The Slutty Vegan was born in my two-bedroom apartment in July 2018. I was hungry and wanted some vegan junk food and, in pure lightbulb style, the name came to me. A Slutty Vegan, to my mind, is someone who eats vegan but enjoys junk food—as long as it’s not dead. I knew the name would be a great hook to help people to reimagine food. What I didn’t know was how much of an impact it would make.”
Cole created the restaurant and it took on its own vibe, encouraging conversation around veganism while folks wait in line for their orders and even business networking over the sounds of Biggie and reggae.
She adds that when she created the restaurant she wanted to focus on good customer service. She wanted to be sure that the customer experience was at the top of the list. She says the people who support the restaurant “deserve to be treated like royalty”.
Cole is second generation from immigrant parents. Her father was sentenced to life in prison the day I was born, so she grew up watching her mother work multiple jobs and learned about business through prison calls with her father.
She grew up as a party promoter and attended went to Clark Atlanta University, which was the best decision of my life. From there she moved to LA and stumbled into a career in the television industry. She ended up in New York and opened a Jamaican Restaurant called Pinky’s in 2014.
Unfortunately, due to a grease fire, she had to walk away from everything in 2016 and went broke.
But, all was not lost, Fortunately, she received a call to work on an OWN network show and put the loss behind her.
In July of 2018, she came up with a crazy idea to open up the restaurant that the world now knows as Slutty Vegan. And here we are!
Cole is just one of many chefs that Shake Shack is collaborating with across America via its “Now Serving” series.
Cole is also a philanthropist. Through The Pinky Cole Foundation, she supports people who need it most. In 2020, she partnered with Clark Atlanta University to provide the children of police brutality victim Rayshard Brooks $600,000 in scholarships to the historically Black university.
She told Forbes last summer, “Yes, the food is good, but it’s bigger than food. We’re putting our money where our mouth is.”
AATS is just happy for a Black sister following her passion and doing it in style! Go Pinky!
Slutty Vegan Locations
If you’re ever visiting Atlanta be sure to pass through the restaurant(s) and enjoy one of their offerings. Get you some merch too!
Ralph David – 1542 Ralph David Abernathy Blvd SW, Atlanta, GA 30310
Jonesboro – 164 N McDonough St, Jonesboro, GA 30236
Edgewood – 476 Edgewood Ave SE, Atlanta, GA 30312
And while you’re at it, if you are considering prioritizing your food wellness this season, check out our Blog post on being plant-based.