Have you heard of Golde? No? Sis, you must stay woke.
I understand that there are a ton of beauty products on the market, and it’s often difficult to choose from all of the options available to you.
I know I certainly get confused when I step into a Sephora and walk the aisles trying to decide what to purchase.
As a person drawn to natural products, vegan is my go-to. I need to know that the source of the products is organic, animal-free, and made with environmentally-friendly ingredients.
So, yeah, always confused-much!
I was particularly excited to learn about Golde, a Black-owned beauty and wellness brand that offers superfood-infused products like latte blends, matcha powder, and face masks.
CoFounder Trinity Mouzon Wofford and her fiance, Issey Kobori, started Golde in 2017 to provide easy and natural superfood-based beauty and health products at reasonable price points.
They believe that wellness should be fun, easy, and accessible, and that’s still the mission behind the brand today. I agree!
Understanding the powers of anti-inflammatory and antioxidant-rich foods like turmeric and matcha, they wanted to make them palatable for people who don’t usually feel as though the wellness industry is open to them.
And if you didn’t know, the high vitamin and mineral content found in superfoods can help your body ward off diseases and keep you healthier.
When incorporated into a well-balanced diet, these foods can promote heart health, weight loss, improve energy levels and even reduce the effects of aging.
So a huge part of their process was building a fun brand that demystified these ingredients. The website makes it easy to understand why these ingredients are good (papaya is a natural exfoliant; turmeric enhances the immune system, and fermented cacao is mood-boosting).
The message they wanted to send was that you can enjoy these lattes at any time.
For all of Golde’s products, you simply add water and you get everything you need: immunity-boosting beverages and purifying and brightening face masks.
They launched the brand with two latte brands turmeric and coconut superfood powder that’s meant to be mixed with water, coffee, or your desired type of milk.
They now have an extensive line of other superfood powders like matcha, cacao turmeric, match turmeric. They also offer face masks – clean greens, papaya bright, superfood, and some detox kits which are certified organic, safe for all skin types, vegan, and cruelty-free. They contain no clays, essential oils, fillers, or preservatives, and are travel friendly.
So what’s so unique about these masks? They’re a powder-to-gel formula!
We did our research and no other brand comes close. As a matter-of-fact, they trend no. 1 on Google in the search for powder-to-gel face masks. Yes, girl!
To activate the mask, mix one teaspoon of the powder with a few drops of water, and from there, it turns into a creamy gel-like consistency that’s easily spreadable. Then, just like with most face masks, you apply an even layer to the skin and wait for up to 15 minutes before rinsing off with water.
Choose between Papaya Bright, high in vitamin C, and gently exfoliates, or Clean Greens with spirulina, which is soothing due to its anti-inflammatory properties.
After bootstrapping with self-funded money for three years, Golde is one of the 2020 recipients of Glossier’s Black-Owned Beauty Business Grants.
And their Golde Lucuma Bright Face Mask is a 2020 Allure Best of Beauty winner.
Of course, since the pandemic heightened the focus on all things black, Golde saw a surge in sales in June of this year.
Wofford told The Cut recently that, “All at once, I was managing growing a team, vetting venture capital funds, scaling our supply chain in the midst of a pandemic, and being a Black person in the wake of one of the most socially turbulent moments in my lifetime.”
We are psyched for the growth of this black, and part woman-owned brand.
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