Allyson felix launches sneaker brand, for women by women
Allyson Felix is the most decorated woman in American track and field history, holding nine Olympic medals.
She broke Usain Bolt’s record for most won gold medals in world championships, and recently qualified for her fifth Olympics at 35-years-old.
Allyson had been in partnership with Nike, appearing in promotions and donning their logo on her racing tops, shorts, and compression shin sleeves.
In 2018, she spoke candidly about the tumultuous birthing experience that almost claimed the life of her and her daughter Camryn.
She had to have an emergency c-section at 32 weeks. During her recovery time, Felix attempted to re-negotiate her contract with Nike. She advocated for maternal protections that would ensure she wouldn’t be penalized if she didn’t do her very best during her first meet back. Nike refused to include that, offering Felix a 70% pay cut. She was told to know her place. That runners should just run, that it’s just business.
Felix made a decision then to cut ties with Nike and broke her non-disclosure agreement to tell her story. Felix launched a new athletic footwear brand, Saysh, for women, proving to Nike that she knows exactly where her “place” is.
The new brand of athletic footwear is for women, by women. Felix partnered with her brother and business partner Wes and third co-founder Darren Breedvelt to raise the $3 million in seed funding. The women designers who engineered the company’s first shoe are both former Nike employees. Every person who buys a pair will receive a lifetime membership into the Saysh Collective, a digital subscription service offering perks, workout videos, conversations with Felix, and more. The sneaker comes in 3 colors and retails for $150.
Y’all supporting Alison or nah? Here’s your chance and an opportune moment to put your money where your mouth is and support a Black woman-owned business.
Put the squeeze on Nike and support a Black woman-owned initiative.
What’s it gonna be?